Is the hype of 3D already dying out?
Entering a 3-dimensional world through our screens became all the rage when the likes Avatar created an immersive experience filled with colour. The thought of putting on these magical glasses was exciting and previous films were reborn with this extra technology. Then we wanted it in our living rooms, to make home cinema even greater and while we’re at it, let’s watch the football with it too.
Obviously, every company caught on and televisions were made with built-in 3D capabilities and glasses sold additionally, as families crowded round the flat screen for a futuristic night in. Nowadays is another story, with those who have the necessary hardware not tending to bother with it, especially just for television and this is why the BBC will be abandoning the idea until 2016 at least. ESPN also decided to ditch the extra dimension last month with 3D sports broadcasts being shut down by the end of the year.
Apparently the audience find the concept “too hassly”, due to the glasses and the arguments over the best seat to capture the quality. Not only that but many have complained about lack of colour and the fact that often television is not the sole activity you’ll be doing and therefore the glasses interfere with other activities such as checking your phone, or talking to others in the room. Although most high end TV sets available on the high street do have 3D capabilities, its likely that if this decrease continues, manufacturers will push 4K more than ever.
Its not just in the home where the hype is starting to fade. Despite many cinemas introducing new passive glasses thought to be more comfortable, films don’t seem to be grasping the use of the technology and there is a lack of objects flying out in your face, despite a hefty ticket price and probable headache. If the third dimension is already dying out in home cinema, it will be interesting to see if recent digital signage applications will hit it off. This year’s ISE event showcased LG’s 3D video wall, which received a huge buzz due to no glasses being needed.
What are your thoughts on 3D?