Have your children dragged you over to a Despicable Me 2 sign yet? If they have we don’t blame them, as Universal Pictures have come up with a promotional campaign that integrates smart phone control, interactive digital signage and social media sharing. The ‘Command the Minions’ campaign allows users to control the characters on screen with their smartphones and then watch the movements instantly, with the viewer’s name displayed to say thanks.
The interactive campaign was set up by Clear Channel, planned and coordinated by TED@MediaCom and powered by an app designed by Grand Visual. By either texting or tweeting a shortcode, the technology links from an SMS or web app to allow up to 30 animated sequences to be commanded. OpenLoop, the campaign management dashboard, helped create the real time interaction and personalised response in the specific mall. To continue the promotion, the user will then receive a text with a code that can share your “movie” on your social media, such as Facebook and Twitter.
The campaign is currently running on 259 screens in 51 shopping malls across the UK, France, Spain, Norway and Finland, so keep an eye out and give it a try for yourself. Below is a video to demonstrate.
If you are interested in implementing some interactive digital signage for your business, feel free to contact us to discuss some ideas.
Audio-visual experts and the general public alike were wowed by dance act Freelusion on Britain’s Got Talent over the weekend. The four dancers from Hungary got through to the live semi-finals with their act which combined futuristic dancing and outfits with 3D projection mapping. The act, consisting of Timea, Lajos, Viktor and Laszlo described their talent to the judges as “an interactive 3D dance show”. Using 4 large cubes and a large screen behind them, the quartet’s projections coordinated perfectly with their actions, creating a smooth performance. 3D projection mapping is often used so that irregularly shaped objects can display video projection.
As was shown in our article on ARC, the digital art festival, musicians in the electronica genre are often using visuals to accompany their DJ performances, but Freelusion claim to be the first dance act to combine the two, with their first showcase in 2009. Freelusion also competed on Hungary’s version of the talent show and have been used in marketing and advertising campaigns for electronics companies. Check out the video below if you missed their performance on Saturday. Feel free to contact us if you would like more information on projection mapping.
As if the Tobacco Dock in London was not enough in respects of a great venue, the content displayed within its old fashioned frame makes for an enlightening day, in which the power of audio-visual proves it’s stronger than ever. The NEC Showcase’s fifth year of collaborating with other big manufacturers sees a serious upgrade in the retail and education sectors; however the event covers every angle including corporate, transport, media, leisure, healthcare and control. Each room had live demonstrations of new innovations so that you could experience the technology hands on, with visitors from round the world receiving live tours around the vast displays. From the word go you enter the electronic world, with a immersive tunnel that uses rear projection to create an engaging walkway.
Amongst all of this, there was also conferences and seminars as well as a dance troupe who were demonstrating a 4K workflow and were being filmed for playback on a 4K videowall and other 4K technology including a laser projector and using a 5K camera. 4K was seen elsewhere in the venue including NEC’s new 4K laser projector and a UHD 4K videowall. 3D had its own area, which proves this technology will continue to evolve, however it was kept purely for leisurely activities at this event.
The education room concentrated on collaborative learning including DisplayNote software, which we have touched on previously here. Digital signage within the schools and universities were pushed with AMX’s latest control panel proving anyone can keep the system up to date (blog coming soon).
The retail section was probably the most popular, due to so many interactive displays that brought to life many concepts we have been hearing so much about, yet haven’t tried out for ourselves. This included large touch screen menus, virtual changing rooms and audience analytics (blogs to come soon).
Congratulations to NEC on the event and make sure to keep an eye out for more in depth product spotlights coming soon on the Tech Zone.
Sign & Digital were celebrating their 25th anniversary this year at the Birmingham NEC and although advances have been made in the realms of printing and sign, there was a decrease of what we at Paragon believe will be the future. Unlike last year, the digital signage on offer was severely lacking, with only a few examples of how powerful this medium truly is.
SIS Digital quite literally displayed the largest form of signage, with their outdoor advertisement boards that use LED technology. Pop Digital’s content management system was exhibited on an array of Android based tablets with a variety of fixtures that would be ideal for the retail industry. Grandstands may still primarily supply roll ups and stands but they are one of the only companies here today that have realised the possibilities of tablets. Their robust designs for stands fit for iPad and other touchscreen products take into account anti-theft bracket, whilst attaching additional displays via print.
Perhaps digital signage is still a bit too far out of many businesses’ budgets or maybe the print industry is afraid of their digital evolution taking over. What was slightly bizarre was the great use of digital signage to promote the print being exhibited. Either way, we’re sure there will be an influx for next year’s.
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