Have your children dragged you over to a Despicable Me 2 sign yet? If they have we don’t blame them, as Universal Pictures have come up with a promotional campaign that integrates smart phone control, interactive digital signage and social media sharing. The ‘Command the Minions’ campaign allows users to control the characters on screen with their smartphones and then watch the movements instantly, with the viewer’s name displayed to say thanks.
The interactive campaign was set up by Clear Channel, planned and coordinated by TED@MediaCom and powered by an app designed by Grand Visual. By either texting or tweeting a shortcode, the technology links from an SMS or web app to allow up to 30 animated sequences to be commanded. OpenLoop, the campaign management dashboard, helped create the real time interaction and personalised response in the specific mall. To continue the promotion, the user will then receive a text with a code that can share your “movie” on your social media, such as Facebook and Twitter.
The campaign is currently running on 259 screens in 51 shopping malls across the UK, France, Spain, Norway and Finland, so keep an eye out and give it a try for yourself. Below is a video to demonstrate.
If you are interested in implementing some interactive digital signage for your business, feel free to contact us to discuss some ideas.