As if the Tobacco Dock in London was not enough in respects of a great venue, the content displayed within its old fashioned frame makes for an enlightening day, in which the power of audio-visual proves it’s stronger than ever. The NEC Showcase’s fifth year of collaborating with other big manufacturers sees a serious upgrade in the retail and education sectors; however the event covers every angle including corporate, transport, media, leisure, healthcare and control. Each room had live demonstrations of new innovations so that you could experience the technology hands on, with visitors from round the world receiving live tours around the vast displays. From the word go you enter the electronic world, with a immersive tunnel that uses rear projection to create an engaging walkway.
Amongst all of this, there was also conferences and seminars as well as a dance troupe who were demonstrating a 4K workflow and were being filmed for playback on a 4K videowall and other 4K technology including a laser projector and using a 5K camera. 4K was seen elsewhere in the venue including NEC’s new 4K laser projector and a UHD 4K videowall. 3D had its own area, which proves this technology will continue to evolve, however it was kept purely for leisurely activities at this event.
The education room concentrated on collaborative learning including DisplayNote software, which we have touched on previously here. Digital signage within the schools and universities were pushed with AMX’s latest control panel proving anyone can keep the system up to date (blog coming soon).
The retail section was probably the most popular, due to so many interactive displays that brought to life many concepts we have been hearing so much about, yet haven’t tried out for ourselves. This included large touch screen menus, virtual changing rooms and audience analytics (blogs to come soon).
Congratulations to NEC on the event and make sure to keep an eye out for more in depth product spotlights coming soon on the Tech Zone.