Entering a 3-dimensional world through our screens became all the rage when the likes Avatar created an immersive experience filled with colour. The thought of putting on these magical glasses was exciting and previous films were reborn with this extra technology. Then we wanted it in our living rooms, to make home cinema even greater and while we’re at it, let’s watch the football with it too.
Obviously, every company caught on and televisions were made with built-in 3D capabilities and glasses sold additionally, as families crowded round the flat screen for a futuristic night in. Nowadays is another story, with those who have the necessary hardware not tending to bother with it, especially just for television and this is why the BBC will be abandoning the idea until 2016 at least. ESPN also decided to ditch the extra dimension last month with 3D sports broadcasts being shut down by the end of the year.
Apparently the audience find the concept “too hassly”, due to the glasses and the arguments over the best seat to capture the quality. Not only that but many have complained about lack of colour and the fact that often television is not the sole activity you’ll be doing and therefore the glasses interfere with other activities such as checking your phone, or talking to others in the room. Although most high end TV sets available on the high street do have 3D capabilities, its likely that if this decrease continues, manufacturers will push 4K more than ever.
Its not just in the home where the hype is starting to fade. Despite many cinemas introducing new passive glasses thought to be more comfortable, films don’t seem to be grasping the use of the technology and there is a lack of objects flying out in your face, despite a hefty ticket price and probable headache. If the third dimension is already dying out in home cinema, it will be interesting to see if recent digital signage applications will hit it off. This year’s ISE event showcased LG’s 3D video wall, which received a huge buzz due to no glasses being needed.
What are your thoughts on 3D?
LG electronics will be the first manufacturer to offer curved OLED on the public market, with the screens going on sale in South Korea next month. OLED technology allowed the screens to possess a thinner and more flexible form, which we touched on previously.
Despite both LG and Samsung exhibiting their curved OLEDs at this year’s CES in Las Vegas, LG have taken the lead with their 55inch screen that will sell at the equivalent to £8,725. The curvature of the television is said to create an Imax-like experience and eliminates screen-edge distortion and creates deeper blacks.
Here at Paragon Multimedia, we are always trying to further our team’s knowledge when it comes to the audio-visual world. Whether it’s newer staff learning the basics, or keeping up to date with the latest trends, we like to keep a close contact with other experts in the industry to help develop out product knowledge.
This time round, help came in the form of Medium’s James Osborne, who managed to break down the mathematical formulas for projection to some of our latest recruits. He also bought along Chris Ault from LG, who updated the team on the latest innovations from the display gurus, including the vivid transparent displays available and this year’s biggest, current talking point – the video wall. Make sure to keep checking in on our Tech Zone for product information from these specialist areas.
Chalene Chandrasiri was representing Peerless AV for the day, who are slowly becoming more and more recognised here in the UK for their large variety of mounts and brackets. Again, video wall compatibilities were brought up and Peerless is likely to be a name you’ll be hearing much more of in the near future.
Thanks again to our visitors! If you would like to partner up with us to teach us more about your products please feel free to contact us.
From L-R Iram, Lily, Steve, Di, Charlie and Stuart
Paragon Multimedia was lucky enough to be one of the 45,000 visitors through the doors of the rammed RAI in Amsterdam, making it the best-attended AV trade show ever held. With 900 exhibitors also beating the world record, ISE 2013 consisted of twelve halls filled with new innovative technologies to catch our eyes.
Mike Blackman, the Managing Director for Integrated Systems Events was thrilled with the result, explaining, “ISE 2013 demonstrated more clearly than ever that the electronic systems integration industry is capable of defying economic headwinds and encouraging its stakeholder companies toward continued growth.”
Similar to its American equivalent CES, ISE became the location of many launches by large manufacturers, including Crystal Displays touchscreen transparent LCD, Lighthouse’s flexible LED and Sony’s lamp-free 3LCD projector – the first of its kind.
One thing that was lacking was any evidence of OLED, which we have reported on previously and is supposedly the future of large display screens. Instead, 3D seemed to be the main interest by the visual enthusiasts, with LG’s beautiful video wall taking centre stage with its almost bezel-free frame.
Wireless audio was another focal point with the leaders being the likes of Peerless Audio, Sehnheisser and NuVo. Although the technology was often showcased to benefit a home cinema environment, it’s apparent that less cabling will be appreciated by all sectors, including corporate and education. We will have more on this coming soon to the Tech Zone, so make sure to keep a lot out if your audio system needs a revamp.
We hope that whoever attended ISE had a great time and we plan to have much more of a presence next year, as it continues to grow and grow. If you would like any more information on any of the products of concepts mentioned, please feel free to drop us an inquiry via our Tech Zone.