Sign & Digital were celebrating their 25th anniversary this year at the Birmingham NEC and although advances have been made in the realms of printing and sign, there was a decrease of what we at Paragon believe will be the future. Unlike last year, the digital signage on offer was severely lacking, with only a few examples of how powerful this medium truly is.
SIS Digital quite literally displayed the largest form of signage, with their outdoor advertisement boards that use LED technology. Pop Digital’s content management system was exhibited on an array of Android based tablets with a variety of fixtures that would be ideal for the retail industry. Grandstands may still primarily supply roll ups and stands but they are one of the only companies here today that have realised the possibilities of tablets. Their robust designs for stands fit for iPad and other touchscreen products take into account anti-theft bracket, whilst attaching additional displays via print.
Perhaps digital signage is still a bit too far out of many businesses’ budgets or maybe the print industry is afraid of their digital evolution taking over. What was slightly bizarre was the great use of digital signage to promote the print being exhibited. Either way, we’re sure there will be an influx for next year’s.