Highlights from European Sign Expo 2013
Despite so many experts fully believing that digital signage will soon overtake the print business, the European Sign Expo is tucked away into a small corner, whilst the rest of FESPA engrosses the London ExCel with monstrous looking printers and paper galore.
There were debates going on early in the day over at the Screenmedia Theatre regarding the battle between print and digital signage and either way the technology is consistently improving over in the European Sign Expo. With it being the first of its kind here in London, the expo is relatively full and both old and new exhibitors emerge from the stalls.
Amongst familiar faces including Brightsign and Innova, there were a few names that caught our eye when it came to fresh ideas. The virtual mannequin has been seen from several companies and is slowly becoming a more common sight in the likes of hospitals, attractions and retail. Although this is the first thing you notice at Vueinti’s stall it soon becomes apparent their innovation spreads much further. Their mannequin has some extended features, such as being muted until a movement sensor realises someone is close by. Although the stall was relatively bear, due to a last minute offer to exhibit, Vueinti were happy to showcase some other great products via iPad. Their Retail Brand Activation is likely to be a huge hit in retail as the display case senses when a product is picked up. This then triggers the digital signage screen above to display information about the product of interest and uses LED lighting to spotlight the item on the shelf. The display also incorporates analytical software so that gender and age can be picked up for market research. This concept has also been attached to their mannequins, meaning the virtual informer is only activated when a product is picked up.
Airgoo were another name that caught our attention due to the size of their latest signage player. With a MicroPlayer the size of a USB memory stick, this cost effective solution uses WiFi and 3G to display ready to upload content. Even if your internet connection it lost, the content will continue looping until you retrieve signal, so your screen will never freeze or turn off. Unlike other brands, Airgoo’s player can transform any brand of television into a digital signage display as long as it has a HDMI port. The CMS (Content Management System) is web based and although this helps with scheduling and grouping screens, it does not offer a way of creating the content, meaning you either send over the content from your previous software via RSS, or use outsourced designers.
As you can see, many of the eye catching technologies appeal more to a retail sector and although Pyramid’s Polytouch screens on show may appear that way as well, you soon realise the possibilities are pretty vast. With a quick mounting system to upgrade when necessary, the platform also integrates a chip and PIN device, barcode scanner and even a camera to interact further. The obvious applications of self service and product information for retail may be the first concept that springs to mind, but Polytouch has been applied successfully for banking, events and hospitality as well.
Digital signage is continuing to grow and can be applied to any business. If you don’t want to get left behind, why not contact us for a free of charge health check, where we can recommend the best solution for you?