The future of the cinema
With the latest technology becoming available to accommodate our living rooms, a home cinema can be created from your nearest high street store. Cinema prices are going up and the urge to stay in beckons, so what is going to keep us attending the likes of IMAX?
Their CTO Brian Bonnick isn’t panicking at the moment, as he feels the big screen has plenty of factors that will keep consumers seeing the cinema as a perfect night out. Other than the obvious change of location, Brian has explained about the future of laser projection and how this will improve the visual experience, hopefully by 2015. One of the reasons this looks to be a winning advance is due to the increased contrast ratios – while a 4K projector can reach an impressive 1700:1 ratio, an IMAX Digital Laser is looking at 8000:1 and higher. It also creates a wider palette that will increase the luminosity of colours and scenes in film.
Cameras are going to have to be stripped down and redesigned to facilitate this new technology and although 4K seems to be the buzzword of late, it wasn’t something IMAX rushed to incorporate due to weaker contrast ratios and a lack of content.
Bonnick breaks down the concept of the preferred technology that they hope will stop us from becoming couch potatoes; “we’re working on a new technology called hyper-projection which, in the lay sense, you present what appears to be a low resolution image (it’s not) from one projector and a high detailed image which is very sharp from the other projector – neither picture on its own is particularly attractive but when they get superimposed your brain melds the two images and create this pristine image which eliminates all of the artefacts.”
Obviously, we do not expect you to be planning a ceiling to floor projection in your office, but if you would like to talk about getting the best quality out of your display and presentation areas, we’ll be sure to assist you.